Project (000)

Feeling
The Pandemic

How can a simple question — 'How Are You? — become something much more? And as the world reels from the effects of COVID-19, can small moments of brutal, uplifting, devastating and thoughtful honesty offer community respite?

Location Remote Collaboration
Partner Agencies
    Date 04.13.20
    Type Of Project
    • Branding
    • Website

    Project Summary

    As COVID-19 spreads, so do mental health problems — especially among Gen Z and Millennials. Of the coronavirus’s many side effects, perhaps the most potent (and least appreciated) are psychological. Many have died. And even those who’ve had a bad case and survived might continue to suffer from long-lasting side effects or PTSD. People in the so-far-healthy majority are also hurting. Young adults are getting more depressed and anxious as SARS-CoV-2 uproots whatever ambitious life plans they’d been rushing towards.

    In the U.S., the national rate of anxiety tripled in the second quarter compared to the same period in 2019 (from 8.1% to 25.5%), and depression almost quadrupled (from 6.5% to 24.3%). In Britain, which has also had a severe outbreak and a long lockdown, depression has roughly doubled, from 9.7% of adults before the pandemic to 19.2% in June.

    It’s easy to give an easy answer. It’s hard to share how we really feel, especially as we experience an unprecedented public health crisis, economic devastation, and social isolation simultaneously. By creating a simple space to be honest, HOW WE DID IN THE PANDEMIC hopes to show people that they aren’t alone as they process these complex issues.

    Deliverables
    • Illustration Style
    • Pitch Deck
    • Posters
    • Social Media
    • Web Assets
    Teams
    • Strategy
    • Design
    • Copywriting
    • Illustration
    • It’s so fucked. All of this. “The virus doesn’t discriminate,” but we do. We all will lose people — but the brunt of it will be borne by people who don't look like me.”

      Anonymous Submission


    For this campaign, Good Measure collaborated with Bill Ferenc — an illustrator and designer originally from Detroit and now living in Houston. Bill works at The Black Sheep Agency in Houston Heights and is a long time collaborator to both our advocacy projects and creative sprints.

    • The cynic in me sees a lot of things in my life as not very meaningful, while the optimist views this as an opportunity to reevaluate and rewrite some of the rules and expectations I’ve had for myself.”

      Anonymous Submission


    The Work The Work The Work The Work

    01

    Campaign Website

    While the campaign was built to exist on Instagram, our Good Measure team built a landing page and website to accept new submissions and feature old ones. Built using Webflow, the site welcomed dozens and dozens of visitors once launched.

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