Project (000)

Humble
Design

Can a thoughtfully designed living space, filled with donated furniture, offer families, individuals and veterans who are emerging from homelessness a true sense of belonging?

Location San Diego, California

Partner Agencies

Date 04.13.20

Type Of Project

Branding
Collateral
Website

Project Summary

According to HUD, 50 percent of people emerging from homelessness (who are offered affordable housing) will end up back in a shelter in a calendar year. However, if those people can envision their new life and feel true ownership of it, that number can go down to 1 percent.

Humble Design takes on this mission by ensuring that every house feels like a home from the moment a family moves in. A house can't become a home without a warm bed and a place to gather with family. Their extensive, thoughtful home makeovers change an entire mindset, generating an immediate focus on self-empowerment and long-term stability.

Deliverables

Media Kit
Pitch Deck
Posters
Social
Stationery
Swag & Merch
Videography
Web Assets

Teams

Strategy
Design
Copywriting
Illustration
Production
Video
Photography
Audio

Friday (7:00pm) — Project Kick Off BASIC®

Our San Diego event was hosted at design agency BASIC®, with other San Diego shops Grizzly, Classy and Pure as partners. Additionally, individuals from companies like Every Purpose, Raygun and Courageous led teams throughout the process.

Participants flew in from Houston, Salt Lake City, New York, Washington DC, New Orleans, Los Angeles and other cities — and each contributed in a huge way.

“

I can’t stop thinking about everything we did in one weekend. Good Measure has opened my eyes to join a movement — and influence others to do the same.”
Ricky Vega, Head of Design Program Management (Squarespace)

@ricky_v

To get an up-close look at the work Humble Design does, a group of photographers and videographers accompanied their team to the warehouse to see the interior design process, and even tagged along to a home reveal — where a family saw their new decor for the first time.

Work in Progress

With six (or so) distinct creative teams, there's always a million things happening simultaneously. Over 72 hours, teams are constantly communicating in order to ensure that decisions are strategically tight and collectively championed.

(Friday)